Vehicle wraps can be wrapped around any surface of your vehicle. This includes hoods, curved areas, and bumpers. Your business’ branding and advertising are kept in mind with the design of partial vehicle wraps.
Since too many letters spread out all over a car can confuse your message, spot graphics or lettering is typically found on a small area of the vehicle. Spot graphics can be viewed vs wraps based on how well the wrap is installed – appearing as a custom paint job verse applied lettering as a spot graphic.
The answer to this question depends on what you are looking for. Below is our assessment of how wraps and lettering stack up on a variety of aspects:
Cost – Vehicle wraps are typically more expensive than spot graphics. However, the chances of the spot graphic or lettering surviving long term are low if high quality vinyl is not used. Over the course of time, the cost of lettering could potentially be more compared to the one-time investment in a long-lasting vehicle wrap.
Number of Impressions – Let’s say for the sake of demonstration that you choose vehicle vinyl lettering. Businesses that do this will miss out on the ability to show images of what that business does. According to research, vehicle wraps typically get up to 70,000 visual impressions per day per vehicle. Spot graphics or Lettering do not have the same level of impact.
Return on Investment – Both spot graphics and vehicle wraps provide you with 24 hour a day, seven day a week advertising. However, the return on investment for wraps outpaces that of lettering. In a recent survey, 95 percent of bystanders said they noticed graphics. However, vinyl letters tend to be more likely to get lost in traffic.
Size – Compared to lettering or spot graphics, the graphics capabilities become much greater with vehicle wraps. The visuals are better with wraps, which can cover a lot of real estate on your vehicle. They make the most of white space with tastefully designed graphics. Since we live in a visual world, our eyes naturally gravitate to graphics over lettering.
Perhaps the best way to think of it is graphics get the attention of pedestrians and drivers, and spot graphics gives them the information they need. Both options are great for advertising your business, but when they are used in conjunction, you can have the biggest impact.